Short, feature-packed bullet point lists have far greater impact than lengthy descriptions. Best practices for bullet-pointed lists include:
- Alphabetizing the list items
- Avoiding complete sentences
- Beginning each line with a consistent part of speech
- Capitalizing the first letter of each line
- Following the introduction with a colon
- Introducing each list with a grammatically-correct sentence
- Leaving out end punctuation, except for questions
Examples
The Hilton Honors app lets you take control of your stay with features like:
- Digital check-in
- Digital Key
- High-resolution visual search results
- An optimized booking process
For launch notifications and update announcements, a check icon is often brighter and more positive than the standard bullet, but may require special formatting. Speak with a designer or developer before using this:
✓ Change or cancel upcoming reservations
✓ Check past stays and receipts
✓ Redeem Hilton Honors Points for Reward Stays
✓ Pre-order room amenities such as food, drinks and extra pillows