Many services and features we create for the Web and mobile devices are not fully branded (if at all) in guest-facing contexts. While we may refer to them by proper names while working on or talking about them among ourselves, customers may not notice how significant...Read More
The United Kingdom consists of four separate countries: England, Northern Ireland, Scotland, and Wales. Abbreviate it as “the UK.” The history, geography, and government of the United Kingdom have led to a handful of terms that may be confusing. Be mindful...Read More
Short, feature-packed bullet point lists have far greater impact than lengthy descriptions. Best practices for bullet-pointed lists include: Alphabetizing the list items Avoiding complete sentences Beginning each line with a consistent part of speech Capitalizing the...Read More
Use “king-sized,” “queen-sized” and “double beds.” Please note the hyphen and use of “sized” rather than “size.” Don’t use “bedded,” as in “double-bedded room.”...Read More
Hotel rooms often have branded bath amenities (e.g. Crabtree & Evelyn). Because these partnerships change regularly, it’s best to refer to them sparingly. brands, Partners,...Read More