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Units of measurement

For an international audience, use both imperial and metric standards. Use the local preference with the secondary in brackets. If you need help converting between metric and non-metric units, just use Google – conversion tools are baked right into their services....Read More

Money

When referring to specific amounts of money, always use the relevant currency symbol, rather than spelling out “dollars,” “euros,” “pounds,” or whatever. When referring to the local unit of currency, spell out “dollar,”...Read More

Mobile devices, iPhone, iPad, & Android

Avoid branded names for specific devices, like iPhone, iPad or even Android device, unless a product or service is limited to that particular platform. “Mobile devices” refers to phones and tablets collectively. If you need to differentiate between phones and tablets,...Read More

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