Imagine a child’s red balloon. It fills up space, though it contains only air. Clichés are balloons. Even when they’re pretty, they’re empty. Avoid words and phrases so overused that they have no weight. Don’t take up unnecessary space.
If you’re using phrases like these, go and learn more about your subject. Come back refreshed and try again. Or just delete them. Either way, you’ll strengthen your writing.
- “At the end of the day”
- “From sunny beaches to thriving nightlife, you’ll find something for everyone”
- “Home away from home”
- “Like a kid in a candy store”
- “The trip of a lifetime”
- “Your wish is our command”