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Copy style guide

Our hotels are world-famous. Our brands inspire trust. And we reinforce the positive user experience with a writing style consistent with our tone of voice: conversational, positive, user-focusedĀ andĀ concise.

Our style guide allows us to communicate with a consistent tone and set of rules across all [D3] projects. Here, we keep key definitions and writing tips that define our identity and allow us to write with a clearly identifiable voice.