Hilton brands, trademarks, and products
Hilton’s family of brands, products, services, and trademarks is constantly growing. It’s essential that we always write their names in a consistent way. If we don’t respect our brands, who will?
Brands
- Canopy by Hilton
- Conrad Hotels & Resorts
- Curio Collection by Hilton
- DoubleTree by Hilton
- Embassy Suites by Hilton
- Hampton by Hilton
- Hilton
- Hilton Garden Inn
- Hilton Grand Vacations
- Hilton Honors (writing guide)
- Hilton Hotels & Resorts
- Home2 Suites by Hilton
- Homewood Suites by Hilton
- LXR Hotels & Resorts
- Motto by Hilton
- Signia Hilton
- Tapestry Collection by Hilton
- Tru by Hilton
- Waldorf Astoria Hotels & Resorts
Full brand guidelines and typography guidance
Products & services
- Digital Check-In (writing guide)
- Digital Key (writing guide)
- The Hilton Honors app (writing guide)
Hotel names
Take care to write any property’s name correctly. Don’t use “the” before a hotel name unless it’s part of the property’s official name, in which case, it’s capitalized.
New services & features
Many services and features we create for the Web and mobile devices are not trademarked or fully branded (if at all) in guest-facing contexts. It’s best to refer to most of these services and features by their benefits, rather than our internal names.
Example
Avoid: Using Digital Check-In? Try out Choose Your Room and Upsell to find the perfect room or upgraded room.
Try: Pick your perfect room while checking in with the app. See an upgrade you like? Treat yourself.
Third-party trademarks
Always obtain permission before using trademarked words and images on our websites. Check if there’s an existing agreement between Hilton and the relevant third party regarding usage; e.g., Serta, Coca-Cola, or the US Olympic Committee. Read more