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Style guide

We communicate with a consistent voice across all XD projects. Our style guide is where we keep the definitions, preferred rules, and writing tips that define our voice and identity.

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Capitalization is a subtle but effective way to convey our tone. Different styles leave users with different impressions of who we are, and while consistent capitalization does little to put our users at ease, inconsistency gets registered as a lack of attention to detail.

Read the capitalization entry for full guidance.

Time & date

When we give users the time and date, we’re really communicating several levels of information. Using a standard pattern for that information increases clarity, saving our users – and ourselves – time and effort.

Read the time and date entry for full guidance.

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