We communicate with a consistent voice across all XD projects. Our style guide is where we keep the definitions, preferred rules, and writing tips that define our voice and identity.
Search for a particular entry or browse around – whatever feels right to you.
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Capitalization
Capitalization is a subtle but effective way to convey our tone. Different styles leave users with different impressions of who we are, and while consistent capitalization does little to put our users at ease, inconsistency gets registered as a lack of attention to detail.
Read the capitalization entry for full guidance.
Time & date
When we give users the time and date, we’re really communicating several levels of information. Using a standard pattern for that information increases clarity, saving our users – and ourselves – time and effort.
Search the copy style guide
Browse by category
Index
A
- Abbreviations & Acronyms
- Accessible rooms
- Addresses
- Adjectives
- Airports & airport codes
- Alcohol
- All-caps
- am/pm
- America
- Ampersands
- Area & Square Footage
B
C
- Capital & Capitol
- Capitalization
- Check in, checkin, & check-in
- Check out, checkout, & check-out
- Clichés
- The Coffee Bean & Tea Leaf®
- Coffee maker
- Complementary & complimentary
- Contemporary & modern
- Coordinate & coordinator
- Could have, coulda, & could have
D
- Dashes
- Dates
- Definitely & defiantly
- Digital Key
- Digital Check-In
- Dimensions
- Discreet & discrete
- DoubleTree by Hilton
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
- Semicolons as conjunctions
- Semicolons in series
- Sentence case
- SEO keywords
- Should have, shoulda, & should of
T
- Temperature
- That & Who
- Third party trademarks
- Time & date
- Timestamps
- Time zones
- Title case
- TripAdvisor
- TV, HDTV, flatscreen, UHD, & 4K
U
- UK English vs. US English
- United Kingdom & UK
- United States of America, US & USA
- Units of measurement
- Uppercase
- US date format
V
W
X
Y
Z
- No entries