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Always capitalize “Digital Key,” as it is officially branded (and promoted) as such. Refer to it as a service before the guest requests it (e.g., “We’ll deliver Digital Key to your device”), and as a product after the guest has activated it (e.g., “Use your Digital Key until check-out”).

If that gets confusing, think of it like Netflix. It’s a service – “Stream Stranger Things on your phone with Netflix” – but we talk about accounts as products – “We can just watch it on my Netflix.”