Refine By

In order to keep things flowing fluidly and concisely, to save users’ time and energy, and screen real estate, avoid redundant words and empty phrasing, like: “also,” “that”, “very,” “both,” “but, “however,” “in order to,” “the fact that,” etc.…

Keep things fluid and concise. Avoid redundant words and empty phrases like:

  • also
  • both
  • but
  • in order to
  • that
  • the fact that
  • very

Example

Avoid: 60% of our valued guests say that our signature beds are the very comfiest in the city.
Try: Our beds are the city’s comfiest. Just ask our guests.