Semicolons are most often used in place of a conjunction in compound sentences. They demonstrate a close relationship between two independent clauses that could stand on their own.
However, as Kurt Vonnegut said, “Semicolons represent nothing. All they do is show you’ve been to college.” We agree.
Web users like short sentences they can scan. So use semicolons sparingly.
Short, punchy sentences are ideal. Keep things simple. Easy to digest.
Avoid: The restaurant is situated right on the beach; you can enjoy a healthy breakfast while watching the sunrise.
Try: The restaurant is situated right on the beach. Enjoy a healthy breakfast while watching the sunrise.
Or: Enjoy a healthy breakfast with sunrise views at our beachside restaurant.