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Brand guidelines

Hilton: Our Enterprise Brand


Our brand has a vibrant, bold presence that gives our name more meaning and builds equity—adding weight and unified action to everything we do. Our identity has an opportunity to reflect the power and meaning of our name.

Enterprise Hilton Brand Guidelines 2019 (PDF)

Enterprise Hilton Brand Typography Update 2019 (PDF)


Hilton Honors


As a brand, Hilton Honors’ role is to amplify all the other brands and ladder up to the Hilton Brand. So in most ways, Hilton Honors will express the same visual language as our Hilton Brand guidelines, but in a more member-focused and ownable manner.

Hilton Honors Brand Guideline (PDF)

Hilton Honors Tier Colors Guideline (PDF)


Our Hotel Brands