Refine By


  • Contents:

Typography is where content design and visual design meet. It conveys personality and organizes information. Effective typography joins design patterns to copy to illustrate a brand’s values as we guide users through their journeys.

General advice

Provide the best experience possible for all users by:

  • Keeping lines to 50 – 75 characters per line
  • Using short paragraphs
  • Keeping body copy size to a minimum of 16 pixels
  • Helping users find content with headers and subheaders
  • Favoring lists of items over in-line series
  • Using a minimum WCAG AA color contrast rato of 3:1

Platform-specific guidelines

One Hero Web

Typography Guidelines

Mobile Apps

Typography Guidelines


Typography guidelines

* More guidelines will be added in future revisions.

Version History

Date/Time of ChangeWho Made the ChangeChange Details
Oct. 18 2019 1:46pm Typography section reorganized.