- Contents:
Typography is where content design and visual design meet. It conveys personality and organizes information. Effective typography joins design patterns to copy to illustrate a brand’s values as we guide users through their journeys.
General advice
Provide the best experience possible for all users by:
- Keeping lines to 50 – 75 characters per line
- Using short paragraphs
- Keeping body copy size to a minimum of 16 pixels
- Helping users find content with headers and subheaders
- Favoring lists of items over in-line series
- Using a minimum WCAG AA color contrast rato of 3:1
Platform-specific guidelines
One Hero Web
Typography Guidelines
Mobile Apps
Typography Guidelines
PEP
Typography guidelines
* More guidelines will be added in future revisions.
Version History
| Date/Time of Change | Who Made the Change | Change Details |
|---|---|---|
| Oct. 18 2019 1:46pm | Typography section reorganized. |