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Widows & orphans

Where possible, ensure that your final word won’t sit by itself on a new line. Know, also, that we can’t always control for this, especially when our content adjusts to different screen sizes. Tip Pay attention to how your words will be presented. If your...Read More

SEO keywords

Our users – not Google – are the priority. And they are Google’s priority. Search engines live and die by giving users what they want. They spend millions trying to understand what a person means – not just what they type. Optimize for users, and you’ll optimize...Read More

Semicolons as conjunctions

Semicolons are most often used in place of a conjunction in compound sentences. They demonstrate a close relationship between two independent clauses that could stand on their own. However, as Kurt Vonnegut said, “Semicolons represent nothing. All they do is...Read More

Questions

Trying to speak directly to your users? Questions are a great way to do that and convey a personable, casual tone. However, be careful to avoid posing questions a user could easily answer negatively (if in their heads), especially when it regards to our offerings....Read More

No thanks

Though this polite form of “no” is short for “No, but thank you for asking,” “no thanks” does not take a comma. Do not use “no, thanks.” In call-to-action buttons, use the shorter “no.”...Read More

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