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Large numbers

Large numbers can be difficult to understand. Keep them simple, and round them where possible. Use your judgment for what’s best in a given situation, but as a rule of thumb: 1 – 30: do not round 30 – 100: round to the nearest five 100 – 150: round to the nearest 10...Read More

Foreign words

Including accents on foreign words is a nice touch, if only because it gives your sentences a prettier contour. That said, it’s not necessary to do so with borrowed words like a la carte, cafe, decor, jalapeno, and fiancee, which have become part of the English...Read More


Imagine a child’s red balloon. It fills up space, though it contains only air. Clichés are balloons. Even when they’re pretty, they’re empty. Avoid words and phrases so overused that they have no weight. Don’t take up unnecessary space. If you’re using phrases like...Read More


Make your verbs strong. Mix them up. Avoid the clichéd, the unnecessarily clever, and the obscure. Read every sentence to yourself, especially those with multiple verbs. If you’re confused about which verb belongs to which noun, the user will be too. Calls to action...Read More

Semicolons in series

Use semicolons instead of commas when the items are a series are particularly long; individual items in the series are set off by a commas and/or a conjunction; or when the items in your series are a series themselves. But when faced with this situation, It’s...Read More

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