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Hilton Honors

“HHonors” has been retired. “Hilton Honors” is the new name. Do not shorten it to “Honors.” Always capitalize “HIlton Honors,” but do not capitalize any other modifiers, with few exceptions. The Hilton Honors appThe app’s proper name is simply Hilton...Read More


Always use “YouTube.” Never “You Tube,” “Youtube,” or “youtube.” See also Brands & partners Third party trademarks...Read More

Branding services & features

Many services and features we create for the Web and mobile devices are not fully branded (if at all) in guest-facing contexts. While we may refer to them by proper names while working on or talking about them among ourselves, customers may not notice how significant...Read More

Third-party trademarks

Always obtain permission before using trademarked words and images on our websites. Check if there’s an existing agreement between Hilton and the relevant third party regarding usage; e.g., Serta, Coca-Cola, or the US Olympic Committee. If an agreement exists: Contact...Read More


Always write “OpenTable,” never “Opentable” or “Open Table.” See also Brands & partners Third party trademarks...Read More

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