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Browse By Title: "calls to action"


Contents: Capitalization is a subtle but effective way to convey our tone. Different styles leave users with different impressions of who we are, and while consistent capitalization does little to put our users at ease, inconsistency gets registered as a lack of...Read More

OK, O.K., & okay

The origins of “OK” as a term are murky at best, but the consensus is that it’s an acronym that’s become a word unto itself. “OK” is OK. “Okay” is not. Nor is “O.K.” See also Abbreviations & acronyms...Read More

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