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Branding services & features

Many services and features we create for the Web and mobile devices are not fully branded (if at all) in guest-facing contexts. While we may refer to them by proper names while working on or talking about them among ourselves, customers may not notice how significant...Read More

Mobile devices, iPhone, iPad, & Android

Avoid branded names for specific devices, like iPhone, iPad or even Android device, unless a product or service is limited to that particular platform. “Mobile devices” refers to phones and tablets collectively. If you need to differentiate between phones and tablets,...Read More

Digital Key

Always capitalize “Digital Key,” as it is officially branded (and promoted) as such. Refer to it as a service before the guest requests it (e.g., “We’ll deliver Digital Key to your device”), and as a product after the guest has activated it (e.g., “Use your...Read More

Digital Check-In

Always hyphenated, as “check-in” is a noun modified by “digital.” Capitalize all three words when written out. It’s best, however, to mention this service as its benefit. Example Avoid: Digital Check-In is a convenient way to check in to...Read More

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