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Capitalization

Contents: Capitalization is a subtle but effective way to convey our tone. Different styles leave users with different impressions of who we are, and while consistent capitalization does little to put our users at ease, inconsistency gets registered as a lack of...Read More

Place names & directions

Use capital letters for official place names like North Carolina and South Africa and commonly-recognized regions like Midlands or the American South, but lower case for general areas defined by compass points, such as the north, the southeast and the southwest. In UK...Read More

Ampersands

The ampersand (&) is an elegant, space-saving alternative to “and” in titles, menus and navigation elements. However,┬áit does not belong in general writing. Take care when writing about our brands, partners, and other companies: logos and branded...Read More

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